425,343 creatives and professionals
Vietnam's AI prompt market is uniquely creative-driven. Freelance writers, content creators, graphic designers, and journalists make up the largest segment, all seeking to enhance their output with AI.
Who's searching for better prompts?
SQREEM's behavioural AI identified distinct audience segments in Vietnam actively seeking prompt optimisation solutions.
of market
Creative & Content Professionals
Freelance writers, content creators, graphic designers, and journalists constantly refining AI prompts for academic, journalistic, and digital content. They span education, social media, and creative industries with 76% engagement on academic article evaluation.
of market
Office & Online Learning Users
Customer service specialists, office workers, and adult online learners using AI to automate daily processes, manage digital workspaces, and upskill. Focus on productivity, health and wellness support, and task automation.
Market opportunities
Gaps and whitespace identified through SQREEM's competitive analysis of the Vietnam market.
Academic and research prompts
76% engagement on evaluating academic articles and 73% on formulating research hypotheses - Vietnam's market heavily skews towards educational AI use cases.
Vietnamese-language prompt templates
No competitor offers prompt templates tailored for Vietnamese creative professionals working across bilingual content environments.
Task automation for office roles
41% of office users engage with message automation, suggesting demand for productivity-focused prompt packs for non-technical workers.
Content creation workflows
Creative professionals show 37% engagement on social media content creation, yet lack structured prompt workflows designed for Southeast Asian platforms.
Key insight
"Vietnam's market is the most creative-leaning in APAC. While other countries skew technical or business-focused, Vietnam's prompt seekers are predominantly writers, designers, and content creators. This is an underserved audience that no competitor is specifically targeting."
- SQREEM behavioural analysis, Vietnam market, 2025
About this data
All data comes from SQREEM Intelligence, an AI-powered behavioural analytics platform that analyses billions of digital signals to build audience profiles. No surveys, no self-reported data - just actual behavioural signals from people in Vietnam actively seeking prompt optimisation solutions.