537,854 people want better prompts
Indonesia is the largest AI prompt market in APAC by volume. Nearly half a million business and technology professionals are actively seeking prompt optimisation solutions.
Who's searching for better prompts?
SQREEM's behavioural AI identified distinct audience segments in Indonesia actively seeking prompt optimisation solutions.
of market
Business, Training & Marketing
Digital customer service professionals, skills trainers, business consultants, and marketers. Focused on advanced AI integration, not basics. Data security and personalisation are top priorities, with 55% engagement on work efficiency through AI personalisation.
of market
Technology & Developers
Startup entrepreneurs, software developers, product teams, and government technology workers. Driven by practical application, prompt skill development, and complex problem-solving. Strong community and collaboration orientation.
Market opportunities
Gaps and whitespace identified through SQREEM's competitive analysis of the Indonesia market.
Advanced-only audience
Indonesia's business professionals show lowest interest in 'basic AI concepts', signalling they've moved past fundamentals and need advanced prompt engineering content.
Data security as table stakes
43% engagement with AI platform security audits shows privacy isn't a feature, it's a prerequisite. Prompt tools must lead with trust.
Startup prompt playbooks
37% of tech professionals engage with 'prompt discussion for startup' and 'AI prompt for new ideas'. Startup-specific prompt packs have clear demand.
Ethical AI gap
Ethical AI has the lowest engagement among tech professionals (24%), suggesting an underserved educational opportunity for responsible prompt use.
Key insight
"Indonesia isn't learning about AI, it's already using it. This is an advanced market that has moved beyond basics and demands sophisticated, security-conscious prompt solutions. The 55% engagement rate on AI personalisation for work efficiency is the highest in APAC."
- SQREEM behavioural analysis, Indonesia market, 2025
About this data
All data comes from SQREEM Intelligence, an AI-powered behavioural analytics platform that analyses billions of digital signals to build audience profiles. No surveys, no self-reported data - just actual behavioural signals from people in Indonesia actively seeking prompt optimisation solutions.